May 14, 2008
Devil's Tower, WY to Moville, IA, 643.6 miles. Total miles travelled: 2844.6
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Day 7 is a long day. In order to take our Devil's Tower detour, we had to leave ourselves a good 120+ miles short of our intended Day 6 destination, near Mount Rushmore. We added a healthy distance to what was to already be a long drive all the way across South Dakota and into Iowa. Not that we were thinking about the long second half of the day. The first half promised a trifecta of National Park Service sights: one National Monument, one National Memorial, and one National Park.

First up, the monument: the much talked about Devil's Tower. It's location is fairly remote to any major travelling routes, so it has given rise to no cottage tourist industries, unless one counts the handful of campsites in teh picturesque rolling green hills that surround it. Yet the detour and extra effort to get there were well worth it. The seclusion of the Tower works to its advantage, and the quiet and solitude of the rock formation, it's grooved sides rising up improbably from nowhere, allows it to retain the feeling of a sacred spot, as it was held by the natives of the area before western settlers happened upon it.
We hiked the trail all the way around the base, surrounded by the massive boulders that fell away as the Tower revealed itself eons ago. In the presence of a thing unspeakably old, yet surrounded by the detritous of its violent birth. A humbling one-two punch.
Less humbling, but far cuter, was the sight that greeted us as we drove away from Devil's Tower: Prairie Dog Town. Not far from the foot of the tower a vast field stretches away from the road that on first look seems fairly normal. But on closer look, one realizes that the field is dotted with dozens and dozens of little mounds and holes, and scurrying around between them, a host of prairie dogs. Sitting upright and keeping watch, wrestling with each other playfully, eating grass, or just hanging out.

On the road again, the weather began to get dreary, clouds and drizle as we went further up into the Black Hills towards Mount Rushmore, crossing over into South Dakota. We took a few wrong turns trying to navigate a back way in, and after a drive through the prospecting town turned gaudy tourist trap of Deadwood (skip the visit, you'll get more enjoyment out of the HBO series), we finaly got going the right way. Which was towards the even more gaudy tourist trap of Mount Rushmore. It seems fitting that before becoming a National Memorial, the project that became Mount Rushmore was originally cooked up to lure people to the Black Hills, to make a tourist destination out of an area that people had little reason to visit otherwise. Fitting because all around the attraction are legions of discount hotels, chincy gift shops and overprice family dining, all bearing bright red white and blue. Neon. Flashing lights. The faces on the monument suddenly come into view around a bend, and one really feels they seem smaller than they should, sadly dwarfed by the commerce down here.
Not that milking tourists for money stops once you get closer to the mountain. Inexplicably, the park service has decided to contract out the parking for Mount Rushmore, which amounts to a great big "fuck you" to National Park members who paid for the pricey pass that grants unlimited admission to all NPS attractions. Yet here at Rushmore even those people have to fork over $10 to park. Angel and I decided that we hadn't planned on spending much time on this spot anyway, plus it was raining lightly, so we drove a little farther past the parking, stopped to watch some mountain goats cross the road (not indigenous; like the carved faces, they're an artificial feature brought here to heighten the tourist experience), and turned around at a turnout within sight of Washington's profile. We got out for a couple of obligatory pictures and headed away.
On the interstate, we had our first encounter with the law just outside Rapid City, a South Dakota state trooper who claims he saw Angel drift over the white line as we headed toward a construction zone. Neither of us remember said drift, but after escorting her back to his cruiser to question her and make sure that she wasn't drunk (in early afternoon??), he wrote her a warning and sent us on our way. No harm done.
From here, on to the Badlands. This was one of the destinations I'd most been looking forward to. The desolate beauty of the pictures appealed to me (plus who can resist a place with a name like that?). But before we got there, we started noticing something odd along I-90. Dotting the side of the road were tiny billboards, dozens of them, advertising something coming up called "Wall Drug". What was Wall Drug? If the signs were to be believed, Wall Drug was everything to all people. Whatever you wanted, it appeared that Wall Drug had it. Need film for your camera? Wall Drug has it. Wood carvings? Those too. Free ice water? Yup. Free coffee and a donut for veterans? Wall Drug's the place. Pie. A genuine mining experience. A saloon. Tourist info. Fast food. Western wear. A new T-Rex for the kids. A shooting gallery. Black Hills gold. You want it, Wall Drug has it. Long driving day or not, we were obligated to stop.

Make no mistake, Wall Drug is a tourist trap. The best comparison for all the east-coasters reading is that it's something like the
South of the Border for the upper plains. Only maybe marginally less ostentatiously gaudy. And what a gloriously trashy bit of tourist trappy nirvana it is. "But Ian," you may be saying, "Weren't you just complaining not two paragraphs ago about Mount Rushmore being a tourist trap?" Why yes, I was. See, Wall Drug, like South of the Border, comes by their status honestly. There's never any mistaking what they are. They're attractions in the middle of nowhere that exist purely to take money out of your pocket. And if you don't see that from the first billboard on the highway, you probably deserve to get parted with as much cash as they can milk out of you. The surroundings of Rushmore on the other hand trade on patriotism, nationalism, and money-grubbing disguised as love for God and country. "If you love America," they say under the watchful eyes of George, Thomas, Theodore and Abraham, you'll buy, buy, buy, buy, buy. Wall Drug may be a prostitute. But Mount Rushmore something far more insidious: a gold-digger, and not the kind with a pick and shovel. At least with the former, you know what you're getting into. And so we enjoyed the not-so-classy wares that Wall Drug had to offer, picking up a few trinkets, including a Christmas Tree ornament featuring the South Dakota triumverate of Rushmore, the Badlands, and, of course, Wall Drug. We didn't get any pie, which the signs had made Angel rather hungry for, but more than enjoyed our brief stay. And parking? It was free. Take
that Mount Rushmore.

We got back off the highway to take the Badlands Loop road, which drops away from the interstate to cut a path through the eastern end of the park, bypassing about 17 miles worth of interstate in favor of a 30+ mile leisurely ride through the most amazing landscape that I've ever seen in these United States. Vast grasslands suddenly drop away to reveal a dry landscape of striated gullies, hills, and hoodoos (a word which is new to me, meaning a rocky spire that rises from the bottom of a badland or a basin). It's almost impossible not to stop at every turnout to stare placidly out at what nature has created here, an unearthly landscape that stretches out to the horizons in some directions, and is punctuated by soft dusky grasslands that jut out into the clay canyons here and there with the occasional lonesome tree quietly marking the boundaries. The road starts at a higher elevation, mostly looking out over grand vistas, before descending down into the gullies, twisting in and among the hills and spires. I could have spent all day there.
But this day was for travel, 640 miles of it, so when we reached the border of the park, it was time to make some time. We'd started early that morning, and it was now well into the afternoon, and we'd barely covered a third of our needed miles for the day. So we kept to the speedy interstate to get through the rest of South Dakota, the long straight line of I-90 to Sioux Falls, then south on I-29 towards Sioux City, Iowa. Along the way, our only real stop was in the little town of Presho, SD, about halfway across the state, for a dinner of country fried steak in a little diner attached to a Kiwanis club hall. A bunch of old codgers who'd just been doing some volunteer work on the road ambled in halfway through our dinner and took their places next door, where I have no doubt they spent much of the rest of the evening. Angel again had to do without pie, as we were to full from diner for dessert. The rest of the day was spent speeding across the state, crossing over into Iowa a little while after 11.
At this point, we were exhausted. We'd just spent a good 15+ hours traveling, including all the stops along the way, and we were road weary as well as road-dirty: the campsite back at Devil's Tower was the first we'd stayed at without shower facilities, and we were feeling pretty grimy and beaten down. As we passed through Sioux City, we kept our eye out for roadside motels. But, as had been the story back in Boise, the only lodging near the interstate in major cities were the corporate hotel chains. Plus, Sioux City was gone in the blink of an eye, and we found ourselves back on our old friend, Route 20, driving through the dark night in western Iowa, no idea where we were going to stay. At this point a motel or a campsite would do, but we were seeing neither. We were, in fact, seeing absolutely nothing at all; I assume there were probably darkened cornfields on either side of us. As Angel scanned the map, we decided that if there wasn't anything in the next town, Moville, that we'd turn back and find somewhere in Sioux City. Because after Moville, the map was essentially empty for a long, long way.

Fortune smiled upon us, though, in the form of the Motel 20, a low row of rooms right along the road as we entered Moville. We stopped, rang the bell at the office, and were greeted by a very non-Norman Bates-ish character, who got us a room, gave us a key, and sent us off to bed. There was one more surprise in store, though. Angel went in first, while I was still unloading the car, and came out and told me I had to come in and see the room. Was it a nightmare, I wondered?
Only if you're a Pepsi person, it turned out. The whole room was done in a Coca-Cola theme. The
whole room. Coca-Cola pillows on the bed. A large framed picture of the Coca-Cola polar bear in the Calvin Klein underwear ad parody they did a few years back. More than a half a dozen other Coca-Cola polar bear pictures above the bed. Coca-Cola aluminum drink tray on top of the Coca-Cola placemat. Another similar placemat on the other side of the room with a Coca-Cola tiffany lamp on top. A Coca-Cola telephone that was only for show, as there was no dial tone in the receiver, and a real phone was on the desk right below it. And, of course, a Coca-Cola faceplate on the light switch. Even the ceiling fan was red, and the curtains black. The commitment to detail was impressive.
I had a shower and we relaxed in bed and watched the Daily Show, getting our first taste of the news in a week, and fell into a blissfully deep sleep. Surrounded by Coca-Cola memoribilia.
